Jake Horan
Marketing | Social Media | Video Producer
Featured Work
Below is a sampling of featured work displaying a variety of pieces that I ideated, shot, and edited. Each has a unique purpose and strategy that I have crafted and tailored to optimize engagement and organizational goals for digital release.
This is the game trailer for the Buccaneers vs. Las Vegas Raiders matchup in 2020. I designed this piece to invoke emotion, intensity, and excitement for the upcoming game. It drove over 100,000 views across all digital platforms.
This is an excerpt from Horsin’ Around, a specifically designed series to capture the vibrant personality of Devin White and generate fan affinity toward an up-and-coming face of the Buccaneers’ franchise.
This piece is a quick turn edit of Ronald Acuña Jr.'s game tying home run against the Cincinnati Reds. It needed to be turned quickly, as the Braves were headed to extra innings, and the next game changing play could happen at any moment. An inning later, the Red’s went on to win the game. Because this piece was released in real time, it still garnered over 600,000 views on Twitter.
These frames are part of a cinematic showcase of Buccaneers' practice. Fans are always clamoring for a peel back the curtain look from within. In 2021, I placed an emphasis on delivering that content to Bucs' followers from the practice fields of Advent Health Training Center. Over the course of the season, this type of content garnered over 1 million views on Instagram.